3 Typeface & 6 different fonts 

Serif, Mono-spaced, Displayed

Serif being there over arching use within the typeface allows the other typefaces to stand our as they are a more featured font such as the label and persuasive texts.

The Monospaced typeface is used as persuasive and informational text to allow the reader ease of understanding what the product does. This works well with the Title or main brand statement that is ‘Vanish’ which is the Displayed Typeface and overarching message and brand representation.

With vibrant background colours and imagery that intertwines the text to meet other text, the ‘story’ or ‘flow’ works well. Your eyes immediately fall down the can to follow what the designer wants you to see first - Initial broad statements standing alone to the brand title, following the initial production description to the information. 

The alignment is all centred as the can is round allowing its legibility to be better understood. The front and back of the can is easily legible with your statement and selling points on the front and important information on the back. The spacing on the back of the can is tight/compressed to allow all the important information to be included, this also required the reader to move in closer to the can to be able to read it more succinctly.

The front of the can has large bold text in short succinct fashion – allowing the reader to understand what the product is easily.  Each font is slightly different, creating a different emotion when reading each individual statement. The largest text being the brand name is important as it not only describes its purpose in one word, though also advertises the brand. The gradient colour effects used on the brand ‘VANISH’ signify its intent of being the best. The juxtaposition of colour used in the image of cleaning, blue and pink are slightly jarring however still work as it is clearly legible on the intent and service that this product provides. 

The back of the can is completely opposite to the front as it holds vital information on health, direction and use of the product. As this information is not necessarily a selling point and more of importance to the reader, the use of scale on the text and font is important as it has to be more legible and easily understood. This form of information does not and should not include marketing strategies and advertisement opportunities to sell the product. The direction of use has to be clearly understood to avoid misuse and potential legal ramifications for the supplier and company of the product. The variety in text size indicates what the designers want to you read, Larger or bold text is more important and needs to draw the eye of the reader as it holds significant information.

The Logo is the brand name and a displayed typeface, this allows the designer to incorporate both logo and brand name in one and opens up the possibility for more space on the artboard when designing. This is also smart for the company as the logo speaks for itself and cannot be mistaken or misconstrued  

Images include the purpose of the product and give an insight on the performance of the product; this represents that power and quality of the product persuading readers to buy.

Graphics include information such as its purpose in further detail, explaining that this particular product is better suited to remove dirt over stains. Other graphics include the ‘how to use’ imagery that allows the reader to take in the information from two different sensors; visual and auditory. This makes it more possible to understand how the product is used and removes further risk of the product being used incorrectly.

Other graphics include further information that indicates potential dangers and disposal of the materials; for example, the flammable gas and recyclable graphics.

Furthermore, other graphics that promote the goodness of the product are also displayed such as the happier homes badge, which can give people a better sense of the effect it may cause on the health of the home. Lastly, the company logo and motto ‘RB’ (Reckitt Benckiser) which promotes and signifies the company behind the product. Under this you will find the details of the company such as contact and manufacturing details.  

The colour use on the can is very bold, this will give the product an advantage when buying as it will stand out from the rest. Immediately your eye is drawn to the vibrant pink object. The juxtaposition of colour on the can against the pink means all text is easily legible.

The product offers great opportunity to be seen and read. I personally do not like the aesthetics of the product as I believe it could be a cleaner and potentially more clinical look which might better suit its intended audience. The can does work well as it clearly outlines and displays its intended use. The information hierarchy is succinct and allows the product to represent itself in a manner that is understood. The information on the back is clear, legible and written with simplicity which is highly important. 

I believe some text could be viewed as immature in contrast to other forms of text such as the monospaced typeface ‘CARPET DIRT REMOVER’ very clear and legible. However, it does look a little cheap in comparison to the detail on other forms of text.  

The type is highly legible no matter where you look of the can. The aesthetic quality is high. At the initial moment of eye contact upon the can, the organisation does look cluttered and messy, however it cans be organised within your mind as you continue to look at the product. There are areas with large blank spaces where other areas are highly cluttered with a lot of colour and text.As you move your eyes down the can you realise that within the entire design layout there are smaller areas of space that are created for individual texts. These areas are created through block colours or text change to represent a different area.